How we handle your information

This policy explains what information we collect on this website (masterclass.retrainthedyslexicbrain.com), how we use it, who we share it with, and the choices you have.

Who we are

This website is run by Retrain The Dyslexic Brain and Dr. Rebecca Troy ("we", "us", "our"). It offers parents and caregivers a free training about dyslexia and a way to book a call with Dr. Troy's team.

If you have a question about this policy or your information, email us at hello@drrebeccatroy.com.

Information you give us

When you sign up for the free training

Our sign-up form asks for your first name, last name, email address and mobile phone number. When you send the form, we also record:

• which form on the page you used, and which version of the page you saw;
• the address of the page you were on, and the date and time you signed up;
• any campaign tags in the link that brought you here (for example "utm_source", or the ad click codes that Facebook, Google and Microsoft add to links in their ads).

If you followed a link from one of our emails, that link may fill in your name and email address on the form for you.

On our ESA funding page

The ESA funding page asks for your email address and phone number, and, if you like, your first name. It also records the US state you choose and whether we are an approved ESA provider in that state, along with the page address, the time and any campaign tags, as above. If you check more states after signing up, each state you check is added to your record too.

When you book a call

Some of our pages include a booking calendar. The details you enter in it (such as your name, email address and phone number) go directly to our customer management system, GoHighLevel, described below.

When you email us

If you email us, we receive your email address and whatever you choose to include.

Where it goes

Everything you enter in our sign-up forms is sent to GoHighLevel (also called LeadConnector), the service we use to keep our contact list, send emails and text messages, and run our booking calendars.

On our main sign-up page, your name, email address and phone number are also sent to our own website server, which turns them into hashed codes and sends them to Meta (see Advertising with Meta). Our server does not keep them.

How we use your information

• To send you the free training and anything else you asked for, such as your state's ESA details.
• To send you emails about the training, Dr. Troy's program and related offers. Every email includes an unsubscribe link.
• To send text messages to the mobile number you give us, such as training reminders, and for a brief check-in from Dr. Troy's team. You can reply STOP to any text to stop them.
• To schedule and hold the calls you book with us.
• To understand how our pages are used and to improve them, including testing different versions of a page.
• To measure and improve our advertising, as explained in Advertising with Meta.
• To filter out spam and automated sign-ups.
• To meet our legal obligations.

Cookies, analytics and embedded services

Cookies are small files that a website stores in your browser. Our pages, and the services built into them, use cookies and similar tools as described here.

Google Analytics

We use Google Analytics 4 on our sign-up, training, ESA funding and call booking pages. It uses cookies (named _ga and _ga_ followed by a code) to tell visits apart and count visitors. By default these cookies can stay in your browser for up to two years unless you clear them.

Google Analytics receives information such as the pages you view, the page that sent you here, your browser and device type, your approximate location (worked out from your IP address), and actions you take on the page, such as opening the sign-up form, starting to fill it in, leaving it unfinished, or signing up. On the ESA funding page, the state you choose is included with the sign-up.

Google handles this information under its own privacy policy. You can read how Google uses information from sites that use its services.

Our own visit counter

On our main sign-up page we also run a simple counter on our own website. It keeps only daily totals: how many times the page was viewed, how many people signed up, and which version of the headline was shown. It uses no cookies and stores no IP addresses or anything else that could identify you. It checks your browser type only to filter out automated visits, and does not keep it.

Browser storage

Our sign-up page saves a small note in your browser's local storage to remember which version of the page headline you were shown, so you see the same one each time. The name of that version (nothing about you) is included in our analytics and sign-up records. Our own team uses a similar note to keep their visits out of our counts.

Meta Pixel

Some of our pages use Meta's cookies through the Meta Pixel. See Advertising with Meta.

Training video (Wistia)

The training video on our training and ESA funding pages is hosted by Wistia. When the video player loads, your browser connects to Wistia, which may record viewing statistics (for example, whether the video was played and how much of it was watched) and may use cookies or local storage to do so.

Booking calendars (GoHighLevel)

The booking calendars on our training, ESA funding and Parent Clarity Call pages are provided by GoHighLevel and load from its servers. GoHighLevel may use its own cookies or similar technology inside the calendar.

Fonts (Google Fonts)

Our pages use fonts from Google Fonts. To show them, your browser downloads them from Google's servers, which means Google receives your IP address and basic browser information.

Website hosting (Netlify)

This site is hosted by Netlify. Like any web host, Netlify's servers process technical information, such as your IP address and browser type, to deliver our pages to you.

Advertising with Meta

We advertise on Facebook and Instagram, which are run by Meta. To find out which of our ads work and to improve them, we share information about visits and sign-ups with Meta in these ways.

The Meta Pixel

Some of our pages, including our main sign-up page, contain a small piece of code from Meta called the Meta Pixel. It tells Meta when you view the page, when you open, start or leave the sign-up form, and when you sign up. It uses Meta's cookies (such as _fbp, and _fbc if you arrived from a Meta ad) and sends Meta your IP address and browser details.

The Meta Conversions API

When you sign up on our main sign-up page, our website's server also sends Meta its own record of that sign-up, using a Meta service called the Conversions API. That record includes:

• your email address, phone number, first name and last name, in hashed form (explained below);
• your IP address and browser details;
• Meta's cookies from your browser, if there are any, and the Facebook click code in the link that brought you here, if there is one;
• the page address and the time you signed up.

When you book a call

Our booking system, GoHighLevel, may also tell Meta when a call is booked, for the same purpose.

What "hashed" means

Before your email address, phone number and name are sent, they are turned into a scrambled code using a standard one-way method called SHA-256. Meta makes the same kind of code from its own users' details and compares the two, so it can match your sign-up to a Facebook or Instagram account if you have one. Hashing means Meta does not receive these details as readable text, but it is not anonymous: the point is to allow that match.

What Meta does with it

Meta uses this information to tell us how many sign-ups and bookings our ads led to, and to help decide who sees our ads. Meta handles it under its own terms and its privacy policy.

Because this site is about dyslexia, the fact that you visited or signed up may suggest that you are looking for reading support for a child. Our forms do not ask for any information about your child.

Who we share information with

We share information with the companies that help us run this site and our program, as described in this policy:

• GoHighLevel (LeadConnector): our contact list, emails, text messages and booking calendars. Privacy policy
• Google: Google Analytics and Google Fonts. Privacy policy
• Meta: measuring and improving our ads on Facebook and Instagram. Privacy policy
• Wistia: hosting our training video. Privacy policy
• Netlify: hosting this website, our own visit counter, and the server step that sends our sign-up record to Meta. Privacy policy

We may also disclose information when the law requires it.

We do not sell your information

We do not sell your personal information for money.

However, some US state privacy laws use the words "sale" and "sharing" broadly, to include giving information to advertising companies such as Meta for targeted advertising. Under those laws, our use of the Meta Pixel and the Meta Conversions API may count as a "sale" or "sharing" of personal information, or as "targeted advertising". You can opt out as described in Your choices and Your privacy rights.

Your choices

• Emails. Click the unsubscribe link in any of our emails, or email us.
• Text messages. Reply STOP to any text from us.
• Meta ads. In Facebook or Instagram, go to Settings, then Accounts Center, then Ad preferences, to control the ads you see. In Accounts Center, under "Your information and permissions", the "Your activity off Meta technologies" setting lets you see and disconnect activity that businesses like ours have shared with Meta.
• Cookies. Your browser settings let you block or delete cookies, or browse privately. If you block them, some parts of our pages, such as the video or the booking calendar, may not work properly.
• Google Analytics. You can install the Google Analytics opt-out browser add-on.
• Ask us. Email hello@drrebeccatroy.com to make any of the requests in Your privacy rights, including asking us to stop sharing your information with Meta. We will then stop our contact system (GoHighLevel) from sending your information to Meta. Our website cannot tell who you are when you visit, so it cannot switch off the Meta Pixel for you (the cookie and Meta settings above do that), and if you sign up again on our main sign-up page, that new sign-up is sent to Meta as described in Advertising with Meta.

Our site does not currently change how it works in response to "Do Not Track" or Global Privacy Control signals sent by browsers. Please use the options above instead.

Your privacy rights

Depending on where you live, US state privacy laws may give you the right to:

• know what personal information we have about you, and get a copy of it;
• correct information that is wrong;
• delete your information;
• opt out of the "sale" or "sharing" of your personal information and of targeted advertising, which on this site means our sharing with Meta described above.

To make a request, email hello@drrebeccatroy.com with the subject "Privacy request" and tell us what you would like. We may need to confirm it is really you, for example by asking you to reply from the email address you signed up with. Someone you authorize can also make a request for you. We will respond within the time the law requires. If we turn down your request, you can reply to ask us to reconsider. We will not treat you differently for using these rights.

Information that has already been shared with Google, Meta or our other providers is also covered by their own policies and tools.

Children's privacy

This site is for parents and caregivers. It is not directed to children under 13, and we do not knowingly collect personal information from children under 13. Please do not enter a child's name, email address, phone number or other details in our forms. If you think a child has given us information, email us and we will delete it.

How long we keep information

We keep the contact details you give us for as long as you stay on our email or text list, or as long as we need them to work with you. After that, we keep them only as long as we reasonably need them for our records or the law requires. You can ask us to delete them at any time.

Our own visit counter keeps only daily totals, which contain nothing about you. Google, Meta and our other providers keep the information they receive according to their own policies and our account settings with them.

How we protect information

This site uses a secure (HTTPS) connection, and our sign-up forms send your details over a secure connection to GoHighLevel and, on our main sign-up page, to our own server for the Meta record described above. The forms also include simple checks that block automated spam. No website or online service can promise perfect security, so if you have a concern, please email us.

Links to other websites

Our pages link to other websites, such as drrebeccatroy.com, YouTube and news articles about Dr. Troy. Those sites have their own privacy policies, which we do not control.

Changes to this policy

We may update this policy from time to time, for example when we add or change a service on the site. We will post the new version on this page and change the effective date at the top.

Contact us

Questions, requests or concerns about your privacy: